This question is hard to answer because the meaning of cheap is vague. So first we need to define what we mean by "cheap" as cheap is a relative term. Remember:

• one person's cheap is another person's expensive
• cheap does not mean worthless

So let's take cheap to mean that something appears to cost less than you expected to pay for it. There could be a number of reasons for this:

Sale - The retailer has put the jewellery on sale (this could be because of a seasonal promotion such as Christmas, Summer Sale, Mother's Day, or could be stock clearance).

Online - The jeweller is an online jeweller and therefore does not have the overheads of a traditional bricks and mortar jeweller. Therefore a bracelet you have seen in your local jeweller’s window is likely to cost more than a similar bracelet on-line.

Quality - Are you comparing like with like? Two apparently similar items could vary in weight, quality and finish. Therefore it's important to check the quality of the amber and silver in the item and also its weight and dimensions.

So to summarise - the jewellery you are looking at may well appear cheap simply because you are buying on-line or it is discounted. Of course it is important to check the quality and buy from a reputable jeweller.

To help you make an informed purchasing decision Amber Magic always display the item weight and as much product information as possible.

Remember all of our silver is 925 grade Sterling quality. All of our amber is genuine Baltic amber. You can read more about our product quality here: Amber Quality